Friday, April 19, 2013

Setting up your craft show booth

Last week, we looked at how to pack for a craft show, so this week we'll move on to setting up your booth display. There are four basic considerations that we'll look at.

Theme. Your booth should have a unifying theme, something that ties the products together. Look at your products and see what the common denominator is. If you are selling country decor, for instance, then you might want to use quilts as table covers and antique baskets to hold your wares. It's important that your display does not take over the position of importance from your products, though, so simple and understated is better than overkill.

Color. The second consideration is in color. Every craft show requires you to cover your table, but you need not use sheets or tablecloths to meet that requirement. There are many different kinds of coverings that you can use. Shop your thrift shops and such stores as Walmart, Target, or Bed, Bath and Beyond for sales. Your colors should complement your products and make them pop, not overwhelm them or hide them in a busy background. Ideally, the color should make the products the stars of the show and should support—not take over— the look of your display.

Levels. If you want to draw the attention of shoppers (and if you don't, what are you doing at a craft show?), then give your display plenty of levels to show off your wares. Making "risers" is an easy task; baskets or boxes covered in fabric to match your table covering will raise the products to interesting levels without distracting attention.

Signage. This important consideration will be the first thing people see when they approach your display. Professionally made banners are well-worth the cost (or check out VistaPrint for a bunch of free printed products for the cost of shipping). Remember that signage includes banners, business cards, bags, brochures, and even signs saying that you accept credit cards and so on. Keep the fonts simple and readable. Save the fancy fonts for scrapbooking!

Remember: first impressions are very important, so you want to be sure that the display you show the shopper is as inviting as possible. It's easy for customers to pass right by many craft show booths. Make sure yours isn't one of them.

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